2010. 63 p.
This BCC strategy has been developed based on comprehensive audience research, and it follows on and is linked to two companion documents: The 2008 Biological and Behavioral Survey on HIV and AIDS in the Republic of Maldives, and Konme Kamevves Vedhaane - a Comprehensive Audience Analysis for HIV Risk in the Maldives, August, 2009. These two studies were conducted by the Global Fund Supported Team in the Maldives, in collaboration with its partners, the CCHDC (then DPH), DDPRS (then NNCB), SHE and NGO Journey. Together, these two documents document the findings of quantitative and qualitative research done on seven groups at higher risk for HIV in the Maldives: Injecting Drug Users, Female Sex Workers, Men who have Sex with Men, Migrant Construction Workers, Seafarers, Resort Workers and Youth. Although they are surrounded by high risk behaviors, nearly all of the participants in these two studies (like most Maldivians) did not believe that they or their friends were at risk for HIV. These general recommendations include shifting discussion of HIV from reported cases to estimated cases; widening prevention options from a sole focus on good behavior to options of condoms and clean injecting equipment for those who need them; developing targeted media using an audience-centered communication approach; recruiting and training peer communicators; and starting now to prepare for stigma and discrimination. In addition, this BCC Strategy provides specific strategic communication recommendations for each of the seven groups at high risk, based on both the statistical and the in-depth qualitative research with them. Their knowledge and gaps in knowledge, attitudes, reported behavior and communication preferences are the bases for the communication recommendations made here.
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