USA: Health Communication Partnership, HCP, 2005.
Health Communication Partnership (HCP)'s - Partners in Action series.
Written by Shana L. Yansen and Mohammad Shahjahan, this 6-page resource examines the work of the Bangladesh Center for Communication Programs (BCCP), a non-government organisation (NGO) developing evidence-based communication projects in an effort to improve the family and reproductive health of Bangladeshis. Published in 2005 in the Health Communication Partnership (HCP)'s Partners in Action series, this case study details how and why BCCP flourished - in short, because of good leadership, strategic partnerships, and a clearly defined mission. This resource highlights some of the projects and strategies of a successful health communication organisation, culling out key lessons and indicating their applicability to other health NGOs.
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