Addis Ababa: HAPCO, Ministry of Health, 2011. 72 p.
Ethiopia. Federal HIV/AIDS Prevention and Control Office
The HIV/AIDS Behavioral Change Communication Framework has 11 parts. The document reviews the national Response to the Pandemic highlighted in SPM II; defines basic BCC-related concepts; analyzes the current HIV-related BCC activities; and guides users on how to use the framework in implementing BCC activities effectively. The intended audience and their profile for this document have been listed including the communication objectives and key messages for each section in the document. The document also features research methodologies, monitoring and evaluation; conclusions and recommendations in the area of BCC for HIV prevention.
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