Pretoria: Centre for the Study of AIDS, 2004. 37 p.
Promising practices from the three focus areas have a crucial role to play in offering leadership, vision, direction and inspiration in stigma mitigation. Faith-based organisations are important institutions in shaping values and attitudes to vulnerable people in society as well as developing appropriate and compassionate responses to social challenges. Government departments, both as employers of large numbers of South Africans and as providers of services to the population at large, are able to model exemplary policies and programmes around HIV/AIDS stigma. PLHAs who are able to interact with sophistication and confidence with a range of media are inspiring not only to other PLHAs but they also challenge notions of PLHAs as victims or undesirables and confront media organisations and practitioners on their own assumptions, values and practices.
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