Pretoria: Centre for the Study of AIDS, 2003. 18 p.
Organizations: 
POLICY Project
University of Pretoria, Centre for the Study of AIDS
United States Agency for International Development, USAID
South Africa. Department of Health, HIV/AIDS and TB Directorate
Description: 
It is very important to address HIV/AIDS stigma in order to improve the quality of the lives of people living with HIV/AIDS and to address prevention effectively. Powerful negative metaphors related to HIV/AIDS reinforce stigma and create a sense of otherness. Othering occurs when blame and shame are assigned to people living with HIV/AIDS. This sets a moral tone that contributes towards people conceptualising PLHAs as different, and guides thinking toward a "them" and "us" division. When this division occurs, a person is less likely to identify with the other group, in this case PLHAs.The purpose of these guidelines is: to share the findings of the Siyam'kela research report in a user-friendly way; to provide recommendations on training for PLHAs to strengthen their media advocacy roles in stigma mitigation.
Languages: 
Record created by: 
IIEP