Geneva: UNAIDS, 2000. 6 p.
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Le marketing social : élargir l'accès aux services et aux produits essentiels pour assurer la prévention du VIH/SIDA et limiter l'impact de l'épidemie
Social marketing has become an increasingly popular way of addressing serious health issues in developing countries. By using traditional commercial marketing techniques, social marketing makes much-needed products available and affordable to low-income people. In the mid-80s, condom social marketing emerged as an effective tool against the spread of HIV/AIDS. This document defines social marketing, as well as highlighting the three key lessons learned in promoting condom social marketing. The document also discusses UNAIDS' role in social marketing.
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