Geneva: UNAIDS, 2000. 6 p.
Title other languages: 
Le marketing social : élargir l'accès aux services et aux produits essentiels pour assurer la prévention du VIH/SIDA et limiter l'impact de l'épidemie
Organizations: 
UNAIDS
Description: 
Social marketing has become an increasingly popular way of addressing serious health issues in developing countries. By using traditional commercial marketing techniques, social marketing makes much-needed products available and affordable to low-income people. In the mid-80s, condom social marketing emerged as an effective tool against the spread of HIV/AIDS. This document defines social marketing, as well as highlighting the three key lessons learned in promoting condom social marketing. The document also discusses UNAIDS' role in social marketing.
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BREDA