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The report focuses on how people of different social groups in Zambia gather, share and assess information on key health issues. It showcases how the AudienceScapes survey data can be used by the development community to better target communications and information-sharing efforts.
In Ghana and Kenya, campaigns to educate people about HIV/AIDS seem to be reaching their intended audiences. The 2009 AudienceScapes surveys in these countries suggest that information about this serious disease is readily accessible to most people - particularly on the radio.
Despite numerous national campaigns and millions of dollars spent on education and health services, HIV/AIDS prevalence rates in Tanzania remain at epidemic levels. Research has shown that it is important for anti-HIV initiatives to target the country's most vulnerable and high risk populations who contribute disproportionately to the spread of the illness. But what are the best ways for public health professionals to deliver information about HIV prevention to these populations? …