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UNESCO HIV and Health Education Clearinghouse

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  1. How to create an effective communication project: using the AIDSCAP strategy to develop successful behavior change interventions

    The handbook guides you through the development of behaviour change communication (BCC) projects using a strategy developed by the AIDS Control and Prevention (AIDSCAP) Project of Family Health International. The strategy is illustrated by the Communication Pyramid including the following components: risk factors, target audience, desired behaviour and attitude changes, initial planning, messages, communication channels and media, pre-testing, and interventions to reach the audience.

  2. How to conduct effective pretests: ensuring meaningful BCC messages and materials

    The handbook is meant to help field level planners and implementors conduct simple, effective pretests of BCC materials for HIV/AIDS prevention.

  3. Assessment and monitoring of BCC interventions: reviewing the effectiveness of BCC interventions

    The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions. Implementors can use the handbook to monitor while the planners can use it as a planning tool since the handbook highlights important points for the design and development effective BCC programming.

  4. Behavior change through mass communication: using mass media for AIDS prevention

    The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy. The topics included in the handbook are: approach and work with TV, radio and print media staff; write short scripts for radio and TV programs; get scripts produced for radio and television; get stories printed in newspapers and magazines; and get more press coverage.

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