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The handbook guides you through the development of behaviour change communication (BCC) projects using a strategy developed by the AIDS Control and Prevention (AIDSCAP) Project of Family Health International. The strategy is illustrated by the Communication Pyramid including the following components: risk factors, target audience, desired behaviour and attitude changes, initial planning, messages, communication channels and media, pre-testing, and interventions to reach the audience.
The handbook is meant to help field level planners and implementors conduct simple, effective pretests of BCC materials for HIV/AIDS prevention.
The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions. Implementors can use the handbook to monitor while the planners can use it as a planning tool since the handbook highlights important points for the design and development effective BCC programming.
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy. The topics included in the handbook are: approach and work with TV, radio and print media staff; write short scripts for radio and TV programs; get scripts produced for radio and television; get stories printed in newspapers and magazines; and get more press coverage.