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UNESCO HIV and Health Education Clearinghouse

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  1. Acting early to prevent AIDS: the case of Senegal

    This paper describes the experience of Senegal, a country that has worked hard to prevent the spread of HIV/AIDS, has maintained one of the lowest rates of HIV infection in sub-Saharan Africa. It discusses Senegal's social organization, health sector, marriage patterns and prostitution situation before HIV/AIDS began its rapid spread across much of Africa. …

  2. Social marketing: expanding access to essential products and services to prevent HIV/AIDS and to limit the impact of the epidemic

    Social marketing has become an increasingly popular way of addressing serious health issues in developing countries. By using traditional commercial marketing techniques, social marketing makes much-needed products available and affordable to low-income people. In the mid-80s, condom social marketing emerged as an effective tool against the spread of HIV/AIDS. This document defines social marketing, as well as highlighting the three key lessons learned in promoting condom social marketing. The document also discusses UNAIDS' role in social marketing.

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