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The purpose of this paper is to examine one mass media AIDS education project, the Emma Says comic series. Created by an international health research organization based in the USA, the series was designed to educate women in rural Africa about the need to protect themselves from AIDS. The Emma Says series aimed to deliver powerful messages about AIDS in an easy-to-understand format using the caricature of an African woman working as a health educator in her community. …
The study provides information on key reproductive and sexual health indicators in young women and men age 15-24 in 38 developing countries. The data come from Demographic and Health Surveys (DHS) and AIDS Indicator Surveys (AIS) conducted between 2001 and 2005. Indicators are selected for the following key areas: background characteristics; adolescent pregnancy; contraception; sexual activity; and HIV/AIDS-related knowledge, attitudes, and behaviors. Additional analysis examines the association of various individual and household characteristics with the key indicators.
