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UNESCO HIV and Health Education Clearinghouse

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  1. Systematic review of the effectiveness of mass communication programs to change HIV/AIDS-related behaviors in developing countries

    This systematic review analyzes 24 mass media campaigns' effect on HIV knowledge, attitudes and behaviors. The studies were published between 1990 and 2004 about developing countries and compared outcomes by reviewing pre-and post-intervention data; intervention vs. control groups or post-intervention data across levels of exposure. …

  2. Does MTV Reach an Appropriate Audience for HIV Prevention Messages? Evidence from MTV Viewership Data in Nepal and Brazil

    In response to the growing numbers of young people affected by HIV around the world, MTV (Music TV), the world's largest television network, has aired a global HIV prevention campaign since 1999, expanding it into a multicomponent campaign in 2002. Questions have been raised, however, about whether MTV is an appropriate channel for these messages, given its provocative content and its reach to those at the upper end of the socioeconomic scale. …

  3. TV soap operas in HIV education: reaching out with popular entertainment

    This publication focuses on the potential of a particular genre of television drama, soap opera, to make significant contributions to national and regional programmes that aim to accelerate progress towards universal access to HIV prevention, treatment and care. …

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