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UNESCO HIV and Health Education Clearinghouse

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  1. The entertaining way to behavioral change: Fighting HIV with MTV

    This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. This study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. …

  2. A surprising prevention success: Why did the HIV epidemic decline in Zimbabwe?

    There is growing recognition that primary prevention, including behavior change, must be central in the fight against HIV/AIDS. The earlier successes in Thailand and Uganda may not be fully relevant to the severely affected countries of southern Africa. We conducted an extensive multi-disciplinary synthesis of the available data on the causes of the remarkable HIV decline that has occurred in Zimbabwe (29% estimated adult prevalence in 1997 to 16% in 2007), in the context of severe social, political, and economic disruption. …

  3. Enabling journalism educators to support comprehensive governance responses to HIV/AIDS and other development challenges through journalism education: assessment of the current status of HIV/AIDS teaching in four journalism schools in South Africa

    This report provides: 1. Analysis and reflection of current approaches to include HIV/AIDS and other development issues in journalism education at participating institutions. 2. Teaching approaches at the participating institutions with potential to prepare journalism students for their roles in democratic process. 3. Recommendations, based on the assessment results, on how HIV/AIDS can form part of curricula. 4. An outline of a proposed curriculum that uses HIV and AIDS issues as a basis for exploring civic-minded approaches to journalistic practice based on the assessment findings.

  4. The impact of television and radio on reproductive behavior and on HIV/AIDS knowledge and behavior

    This is a study of the association of radio and television exposure with different aspects of reproductive behavior and with knowledge, attitudes, and behavior in connection with HIV/AIDS. The measures of mass media are limited to the frequency that women and men report listening to the radio and watching television, which are standard questions in the Demographic and Health Surveys (DHS). Only the frequency is assessed; the DHS does not obtain information on programmatic content. …

  5. Scrutinize campaign: a youth HIV prevention campaign addressing multiple and concurrent partnerships

    Launched on South African television in June 2008, the Scrutinize Campaign was a year-long series of HIV prevention ads targeting multiple and concurrent sexual partnerships. Irreverent and humorous, with strong, colorful visuals, the campaign's ads were markedly different from previous South African HIV prevention campaigns for youth. Rather than telling the audience what to do, the Scrutinize campaign messaging encouraged those in the audience to scrutinize their own behavior, resulting in dramatic uptake of key HIV prevention messages.

  6. Knowledge of HIV/AIDS among secondary school adolescents in Osun state, Nigeria

    The study assessed levels of knowledge and sources of information on HIV/AIDS among secondary school students in Osun State, Nigeria. Multistage, random sampling was used to identify 592 students from 5 local areas in Osun State. A self-administered questionnaire revealed that 50% of students believed one could contract HIV through mosquito bites and 53.7% through kissing. Half of the students believed that someone with HIV/AIDS can look healthy; 92.6% had heard of HIV/AIDS prior to the study and 29.4% believed there was a cure for AIDS. …

  7. La perspectiva de género en las cuñas televisivas sobre VIH

    Análisis desde la perspectiva de género de diezácuñas informativas emitidas en televisión en Barbados, Brasil, Canadá, Jamaica y Nicaragua. Se describen los roles tradicionales y no tradicionales asignados en cada caso y el contenido del mensaje. Se dividen en tres grupos: cuñas desiguales, cuñas sensibles y cuñas transformadoras. Finalmente se entregan elementos para la reflexión y sugerencias. Se incluye el enlace para ver las cuñas en YouTube.

  8. Does MTV Reach an Appropriate Audience for HIV Prevention Messages? Evidence from MTV Viewership Data in Nepal and Brazil

    In response to the growing numbers of young people affected by HIV around the world, MTV (Music TV), the world's largest television network, has aired a global HIV prevention campaign since 1999, expanding it into a multicomponent campaign in 2002. Questions have been raised, however, about whether MTV is an appropriate channel for these messages, given its provocative content and its reach to those at the upper end of the socioeconomic scale. …

  9. Are they listening? The response of teens to HIV/AIDS prevention messages and campaigns

    This report is primarily for practitioners working on developing HIV prevention and awareness campaigns and messages for teens and young people. It summarizes theáfindings of a study conducted in three Eastern Caribbean countries on the responses of teens to HIV campaigns and messages in their countries.

  10. VIH/SIDA: Recursos para periodistas y comunicador@s

    Documento con varias informaciones sobre VIH/SIDAque constituye un útil recursopara periodistas y comunicadores. Incluye también sugerencias de trabajos periodísticos.

  11. Exploring the socioeconomic dimension of adolescent reproductive health: a multicountry analysis

    Published by the Alan Guttmacher Institute (AGI), this article focuses on socio-economic factors influencing reproductive health needs and service use among young women in 12 developing countries. Findings showed that, in most countries, young women from the poorest households were more likely than those from the richest to be married and have at least one child by the age of 18, and to lack financial independence. …

  12. A force for change: young people and HIV/AIDS in South Asia

    The report presents a profile of youth in South Asia with regard to gender equality, quality education, access to health information and services, support and protection from parents, peers, and caregivers.

  13. Youth and HIV/AIDS: can we avoid catastrophe?

    Over 60 million people who have been infected with HIV in the past 20 years, about half became infected between the ages of 15 and 24. Today, nearly 12 million young people are living with HIV/AIDS. Young women are several times more likely than young men to be infected with HIV. In nearly 20 African countries 5 percent or more of women ages 15 to 24 are infected. Such statistics underscore the urgent need to address HIV/AIDS among youth.

  14. Sex on TV: content and context

    The study examines the amount and nature of sexual messages on television. In addition to counting the number of sexual situations in programmes, it looks at the content in which sexuality is presented on television.

  15. Talking with kids about tough issues: a national survey of parents and kids

    The report presents the result of the survey of children 10 to 15 years of age and parents conducted to find out parent-child communication. it shows that many families are waiting too long to discuss, and not talking enough about many issues, including sexuality.

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