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UNESCO HIV and Health Education Clearinghouse

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  1. Social marketing for health and family planning: Building on tradition and popular culture in Niger

    Publication qui décrit un projet de marketing social au Niger. Le marketing social applique des méthodes de marketing commercial pour améliorer les connaissances, modifier les comportements et encourager certaines pratiques, notamment l'utilisation de contraceptifs pour améliorer la santé publique. L'article passe en revue les méthodes et activités du projet.

  2. It works! Communication for HIV prevention and social change in adolescents: a mid-term review

    Straight Talk Foundation (STF) has worked for 15 years to better the lives of Ugandan adolescents. Its focus has been HIV prevention and improved adolescent sexual and reproductive health (ASRH). STF's approach builds on the voices and stories of young people, parents, teachers and health workers to create "conversations" and generate solutions. STF works through three channels: radio, print and face-to-face communication. In 2005, STF drew up a five year Strategic Plan (SP) for 2006-2010. …

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