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UNESCO HIV and Health Education Clearinghouse

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  1. Scrutinize campaign: a youth HIV prevention campaign addressing multiple and concurrent partnerships

    Launched on South African television in June 2008, the Scrutinize Campaign was a year-long series of HIV prevention ads targeting multiple and concurrent sexual partnerships. Irreverent and humorous, with strong, colorful visuals, the campaign's ads were markedly different from previous South African HIV prevention campaigns for youth. Rather than telling the audience what to do, the Scrutinize campaign messaging encouraged those in the audience to scrutinize their own behavior, resulting in dramatic uptake of key HIV prevention messages.

  2. Going to Scale in Ethiopia: Mobilizing Youth Participation in a National HIV/AIDS Program

    This case study describes a collaboration between the Ministry of Youth, Sports and Culture, and the YouthNet and IMPACT Projects of Family Health International that was supported with funding from the Bureau for Global Health of USAID. The study documents a successful youth-adult partnership that used youth-led Participatory Learning and Action (PLA) as an effective methodology for empowering young people to communicate with each other and with adults about their sexual and reproductive health needs. …

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