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UNESCO HIV and Health Education Clearinghouse

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  1. Using mass media to influence Vietnamese youth: TV spots hit the target!

    The HIV/AIDS Prevention Among Youth project, funded by the Asian Development Bank and the Government of Vietnam, relies on the synergistic use of mass media and interpersonal communication interventions to reach and influence young Vietnamese. The project’s mass media strategy is built around the coordinated and reinforcing use of a television drama series, radio phone–in programmes, radio spots, youth–focused documentaries and television spots. …

  2. Addressing HIV and AIDS stigma in Jamaica: Lessons learned from a community based sensitization programme

    Many challenges have been encountered in the response to HIV and AIDS, not the least of which is the impact of stigma on the lives of people infected as well as those otherwise affected. We recognize that a multi-pronged approach is necessary in any effort to combat this disease and propose that explicit sensitization training and anti-stigma measures are a critical component of any successful HIV&AIDS education or elimination program. Working with people living with HIV & AIDS (PLWHA) has been a precious, most invaluable experience. …

  3. Mobilising Cultural Resources for HIV and AIDS Prevention Education in the Republic of Moldova: Contest, Be Creative, You Can Stop HIV

    This book presents a UNESCO contest, the main objectives of which were: - To raise awareness among policy-makers, artists, cultural leaders and educational institutions of the importance of utilising cultural approaches in strategies, policies, projects and fieldwork; - To generate discussions on the role of the arts in developing cultural standards and in generating tolerant attitudes towards people living with HIV and AIDS; - To stimulate action among key stakeholders, including art professionals, in HIV and AIDS education and to raise awareness among the general public; - To motivate young  …

  4. Something for Something Love Campaign Strategy

    The Y.E.A.H. (Young Empowered and Healthy) campaign began in 2004 to address the growing need to improve health and social practices among young people in Uganda in response to The Uganda government's call for improved coordination and intensity of behaviour change communication (BCC) efforts. Y.E.A.H. is a multi-channel communication campaign for young people that combines mass media, person-to-person and community media. …

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