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A tool designed to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programmes. The guide provides keys questions to help programme managers determine how gender roles for both women and men, may impede access to health information, restrict use of health services, or limit beneficial health outcomes. By identifying this information, health communication programmes can encourage individuals and communities to pay attention to resolving gender inequities.
The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions. Implementors can use the handbook to monitor while the planners can use it as a planning tool since the handbook highlights important points for the design and development effective BCC programming.