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A practical toolkit for young people who are passionate about advancing HIV and sexual and reproductive health and rights in the post-2015 agenda through national advocacy.
The main platform for HIV/AIDS work in the coming years is the National Strategic Plan For Comprehensive and Multisectoral Response to HIV/AIDS 2006-2010 (NSP II). The approach outlined in NSP II includes seven strategies (Prevention; Comprehensive care and support; Impact mitigation; Effective leadership; Supportive legal and public policy environment; Increased information for policy makers and programme planners through monitoring, evaluation and research; Increased, sustainable and equitably allocated resources). …
The manual contains guidance for writing letters to representatives, scripts for making phone calls to them, and directions for arranging and completing face-to-face meetings, as well as other advocacy techniques that the Global Health Council uses to positively affect change in policies that promote global health. Key issues for advocacy include women's health, children's health, HIV/AIDS, infectious diseases, and emerging threats.
Social marketing has become an increasingly popular way of addressing serious health issues in developing countries. By using traditional commercial marketing techniques, social marketing makes much-needed products available and affordable to low-income people. In the mid-80s, condom social marketing emerged as an effective tool against the spread of HIV/AIDS. This document defines social marketing, as well as highlighting the three key lessons learned in promoting condom social marketing. The document also discusses UNAIDS' role in social marketing.