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The manual contains guidance for writing letters to representatives, scripts for making phone calls to them, and directions for arranging and completing face-to-face meetings, as well as other advocacy techniques that the Global Health Council uses to positively affect change in policies that promote global health. Key issues for advocacy include women's health, children's health, HIV/AIDS, infectious diseases, and emerging threats.
This case study focuses on adolescent reproductive and sexual health in Philippines. It includes background of the problem; policies and programmes; advocacy and IEC programmes; factors/conditions which have contributed to the success of these best practices or failure or some strategies and from these highlight the lessons learned; guidelines for implementing programmes for adolescents.
Social marketing has become an increasingly popular way of addressing serious health issues in developing countries. By using traditional commercial marketing techniques, social marketing makes much-needed products available and affordable to low-income people. In the mid-80s, condom social marketing emerged as an effective tool against the spread of HIV/AIDS. This document defines social marketing, as well as highlighting the three key lessons learned in promoting condom social marketing. The document also discusses UNAIDS' role in social marketing.