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UNESCO HIV and Health Education Clearinghouse

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  1. Developing materials on HIV/AIDS/STIs for low-literate audiences

    The guide provides a comprehensive methodology for developing materials for low-literate audiences in the context of a behavior change communication (BCC) programme. It demonstrates the process of learning about target populations using qualitative research methodologies, developing effective messages with their input, and crafting visual messages to support the overall HIV and AIDS programme. The guide also outlines a process for pretesting to ensure that the information and issues are understood by the population groups that programmes are trying to reach and influence.

  2. Wafa

    A story of a couple; Shahid and Zeenat who get information about HIV/AIDS through a television drama. Zeenat, the wife, is a Matriculate, and Shahid her husband, though not highly educated, is a hard working farmer. Before their marriage, he used to enjoy life in the company of his friends. After his marriage, Shahid settled down to family life and proved himself to be a good husband. Through a T.V. advertisement, Zeenat comes to know that loss of weight and persistent fever are symptoms of HIV/AIDS. Shahid used to work hard in the fields, and usually looked tired and sick, after coming back. …

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