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Promoting abstinence is an important strategy that can help delay sexual activity, but complementary messages are needed for those who are sexually active.
The paper examines what role social franchising might have in expanding reproductive health and HIV services for youth. Four types of social franchising models for youth: joint venture, community, private provider, and governmental are described including observations and suggestions for next steps in the field of social franchising and youth. This paper challenges those working with youth to consider how to apply to their youth programmes the techniques used by social franchising programmes designed for adults.