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Launched on South African television in June 2008, the Scrutinize Campaign was a year-long series of HIV prevention ads targeting multiple and concurrent sexual partnerships. Irreverent and humorous, with strong, colorful visuals, the campaign's ads were markedly different from previous South African HIV prevention campaigns for youth. Rather than telling the audience what to do, the Scrutinize campaign messaging encouraged those in the audience to scrutinize their own behavior, resulting in dramatic uptake of key HIV prevention messages.
The compilation contains baseline data gathered by the Cambodia Health Education Media Service (CHEMS). It contains the result and analysis of survey on knowledge, attitude, beliefs and practices of youth in four areas in Cambodia. The survey covers demographic information, audience profile, including listening habits and programme preference, general health information, including disease profile, health services and reproductive and sexual health and social life skills issues.
This paper sets out to demonstrate that clear links exist between HIV/AIDS education, both inside and outside the education system, and levels of awareness and knowledge about HIV/AIDS and associated risk behaviour. It also examines evidence of consequent behaviour change in relation to such information and linked understanding of the risks posed by HIV/AIDS.