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A basic reference for IEC and Behaviour Change Communication (BCC) interventions for reproductive health programmes in Myanmar. Intended for those responsible for planning and implementing IEC and BCC interventions such as programme planners, programme managers and IEC personnel, the book serves as a guide for planning BCC campaigns or as a source of ideas for campaigns. It also offers a set of RH messages including adolescent reproductive health and HIV/AIDS, and safe motherhood, that have been developed in partnership with the various organizations working in the field of RH in Myanmar.
The case study describes the demographic characteristics of Maldives' adolescent population; documents their programmes in responding to problems associated with adolescent reproductive health; highlights the advocacy and IEC strategies used to promote the ARH messages; culls out the lessons learned, analyzing the factors which contributed to their successes and failures; and finally based on these experiences, presents guidelines on how to run advocacy and IEC programmes on adolescent reproductive health successfully.
