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This report is primarily for practitioners working on developing HIV prevention and awareness campaigns and messages for teens and young people. It summarizes theáfindings of a study conducted in three Eastern Caribbean countries on the responses of teens to HIV campaigns and messages in their countries.
The study examines the amount and nature of sexual messages on television. In addition to counting the number of sexual situations in programmes, it looks at the content in which sexuality is presented on television.
The purpose of this study is to examine the nature and extent of messages about sex that are presented in the "Family Hour" on broadcast network television. The study employs scientific content analysis procedures to examine a thorough sample programming from the winter of 1996. It assesses how messages about sexuality in the "Family Hour" have changed over time by comparing the winter 1996 sample to a week of network programmes that were aired in 1976 and 1986. …