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UNESCO HIV and Health Education Clearinghouse

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  1. Effects of an Entertainment-Education Radio Soap Opera on Family Planning and HIV Prevention in St. Lucia

    Context: An entertainment-education radio soap opera, Apwe Plezi, was broadcast from February 1996 to September 1998 in St. Lucia. The program promoted family planning, HIV prevention and other social development themes. Methods: The program's effects were assessed through analyses of data from nationally representative pretest and posttest surveys, focus-group discussions and other qualitative and quantitative sources. Results: Among 1,238 respondents to the posttest survey, 35% had listened to Apwe Plezi, including 12% who listened at least once per week. …

  2. Systematic review of the effectiveness of mass communication programs to change HIV/AIDS-related behaviors in developing countries

    This systematic review analyzes 24 mass media campaigns' effect on HIV knowledge, attitudes and behaviors. The studies were published between 1990 and 2004 about developing countries and compared outcomes by reviewing pre-and post-intervention data; intervention vs. control groups or post-intervention data across levels of exposure. …

  3. TV soap operas in HIV education: reaching out with popular entertainment

    This publication focuses on the potential of a particular genre of television drama, soap opera, to make significant contributions to national and regional programmes that aim to accelerate progress towards universal access to HIV prevention, treatment and care. …

  4. Behavior change through mass communication: using mass media for AIDS prevention

    The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy. The topics included in the handbook are: approach and work with TV, radio and print media staff; write short scripts for radio and TV programs; get scripts produced for radio and television; get stories printed in newspapers and magazines; and get more press coverage.

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