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UNESCO HIV and Health Education Clearinghouse

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  1. Siyam'kela measuring HIV/AIDS related stigma. Tackling HIV/AIDS stigma: Guidelines for people living with HIV/AIDS who interact with the media

    It is very important to address HIV/AIDS stigma in order to improve the quality of the lives of people living with HIV/AIDS and to address prevention effectively. Powerful negative metaphors related to HIV/AIDS reinforce stigma and create a sense of otherness. Othering occurs when blame and shame are assigned to people living with HIV/AIDS. This sets a moral tone that contributes towards people conceptualising PLHAs as different, and guides thinking toward a "them" and "us" division. …

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