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This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. This study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. …
This project served as a community-based model in Zambia by integrating reproductive health and HIV/AIDS programming into a growing national initiative. Produced by YouthNet/Family Health International, the YouthNet Briefs are a new series of two-page summaries highlighting research findings, country projects, and technical leadership.
