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Messages conveyed both explicitly and implicitly in the media play an important role in the shaping of public understanding of issues, as well as associated policy, programme and popular responses to these issues. This paper applies discourse analysis to a series of articles on children affected by HIV/AIDS published in 2002/2003 in the English-medium South African press. …
The paper reviews the application of social marketing approaches to strengthen reproductive health practices among young adults. It summarizes the analytical literature and lessons learned from relevant projects; describes key elements of successful project design, implementation, and evaluation; and identifies a set of critical research questions that need to be addressed to enhance the effectiveness of future interventions.
This paper sets out to demonstrate that clear links exist between HIV/AIDS education, both inside and outside the education system, and levels of awareness and knowledge about HIV/AIDS and associated risk behaviour. It also examines evidence of consequent behaviour change in relation to such information and linked understanding of the risks posed by HIV/AIDS.