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UNESCO HIV and Health Education Clearinghouse

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  1. HIV and stigma: The media challenge

    Despite the progress being made in the global response to HIV and AIDS, stigma remains a major obstacle to prevention and treatment. It is manifested in many different ways and fear of disgrace prevents people from coming forward for HIV testing and treatment. Key populations – sex workers and their clients, men who have sex with men, the transgender community and people who inject drugs – are particularly affected. The role of the media in tackling HIV related stigma is crucial. It is seen as one of the drivers of HIV reduction, yet the media is far from reaching its full potential. …

  2. Tackling HIV/AIDS: Mass-media and international conferences. Soul City, Going to scale across borders: the Choose Life project

    Soul City, a multi-media health project in South Africa has been effective in imparting much needed information on health and development, and in changing attitudes and behaviour as well. Soul City works primarily within South Africa but the TV programme has been shown in a number of African countries as well. In the last two years Soul City has worked on a sponsored education booklet called Choose Life, aimed at 12-16 year olds in Botswana, Lesotho, Swaziland and Namibia. 1,331,000 copies of the booklet will be printed and distributed in the four countries in seven different languages. …

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