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UNESCO HIV and Health Education Clearinghouse

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  1. But where are our moral heroes?: An analysis of South African press reporting on children affected by HIV/AIDS

    Messages conveyed both explicitly and implicitly in the media play an important role in the shaping of public understanding of issues, as well as associated policy, programme and popular responses to these issues. This paper applies discourse analysis to a series of articles on children affected by HIV/AIDS published in 2002/2003 in the English-medium South African press. …

  2. Siyam'kela measuring HIV/AIDS related stigma. Tackling HIV/AIDS stigma: Guidelines for people living with HIV/AIDS who interact with the media

    It is very important to address HIV/AIDS stigma in order to improve the quality of the lives of people living with HIV/AIDS and to address prevention effectively. Powerful negative metaphors related to HIV/AIDS reinforce stigma and create a sense of otherness. Othering occurs when blame and shame are assigned to people living with HIV/AIDS. This sets a moral tone that contributes towards people conceptualising PLHAs as different, and guides thinking toward a "them" and "us" division. …

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