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This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. This study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. …
A Tool for Change: Working with the Media on Issues Relating to Sexual Orientation, Gender Identity, Expression and Sex Characteristics in Thailand analyzes news media coverage of Sexual Orientation, Gender Identity, Expression and Sex Characteristics (SOGIESC), and LGBTIQ identities across media platforms in Thailand. The research found that LGBTIQ people are often represented in the news media inaccurately, stereotypically, or without a clear understanding of SOGIE. The study recommends that a professional code of conduct on reporting SOGIESC issues be developed. …
Eighteen experts in the field of bullying and cyberbullying and the SRSG on Violence against Children, have written a contribution from their specific area of expertise, addressing bullying and cyberbullying. Starting with a human rights foundation and children participation, it is followed by examples that show different experiences in developing policies and legislation, including specific dimensions and vulnerable groups to be kept in mind. …
This report presents a secondary data analysis and triangulation of the Tanzania Demographic and Health Survey (DHS) 2010, the Tanzania HIV and Malaria Indicator Survey (THMIS) 2011-12, and the Violence Against Children in Tanzania Survey (VACS) 2009. Its objectives are to analyse approximately 40 key indicators related to knowledge, attitudes, behaviours and outcomes (e.g. …
The Higher Education and Training HIV/AIDS Programme (HEAIDS) is a national programme to develop and support the HIV/TB/STI and General Health and Wellness mitigation initiatives at South Africa’s public Higher Education Institutions (HEIs) and Technical and Vocational Education and Training (TVET) Colleges. HEAIDS has introduced an innovative youth development project known as ‘Future Beats’, funded by the German International Cooperation (GIZ) and the DHET. …
HIV prevention messaging has been shown to reduce or delay high-risk sexual behaviors in young men who have sex with men (YMSM). Since the onset of the HIV/AIDS epidemic, a new generation of YMSM has come of age during an evolution in communication modalities. Because both these communication technologies and this new generation remain understudied, the authors investigated the manner in which YMSM interact with HIV prevention messaging. …
This e-book builds on the discussions from five online conferences that brought together experts, professionals and others interested in the topic of school bullying and violence from throughout the world.
This report provides: 1. Analysis and reflection of current approaches to include HIV/AIDS and other development issues in journalism education at participating institutions. 2. Teaching approaches at the participating institutions with potential to prepare journalism students for their roles in democratic process. 3. Recommendations, based on the assessment results, on how HIV/AIDS can form part of curricula. 4. An outline of a proposed curriculum that uses HIV and AIDS issues as a basis for exploring civic-minded approaches to journalistic practice based on the assessment findings.
This is a study of the association of radio and television exposure with different aspects of reproductive behavior and with knowledge, attitudes, and behavior in connection with HIV/AIDS. The measures of mass media are limited to the frequency that women and men report listening to the radio and watching television, which are standard questions in the Demographic and Health Surveys (DHS). Only the frequency is assessed; the DHS does not obtain information on programmatic content. …
Launched on South African television in June 2008, the Scrutinize Campaign was a year-long series of HIV prevention ads targeting multiple and concurrent sexual partnerships. Irreverent and humorous, with strong, colorful visuals, the campaign's ads were markedly different from previous South African HIV prevention campaigns for youth. Rather than telling the audience what to do, the Scrutinize campaign messaging encouraged those in the audience to scrutinize their own behavior, resulting in dramatic uptake of key HIV prevention messages.
TV remains the medium used by most of Britain's young people despite the predictions of its demise in an age of social media. Still watched by millions, it's helping shape shared social attitudes for decades to come. That's why Stonewall wanted to investigate the portrayal of gay people on TV. …
Despite numerous national campaigns and millions of dollars spent on education and health services, HIV/AIDS prevalence rates in Tanzania remain at epidemic levels. Research has shown that it is important for anti-HIV initiatives to target the country's most vulnerable and high risk populations who contribute disproportionately to the spread of the illness. But what are the best ways for public health professionals to deliver information about HIV prevention to these populations? …
Messages conveyed both explicitly and implicitly in the media play an important role in the shaping of public understanding of issues, as well as associated policy, programme and popular responses to these issues. This paper applies discourse analysis to a series of articles on children affected by HIV/AIDS published in 2002/2003 in the English-medium South African press. …
Análisis desde la perspectiva de género de diezácuñas informativas emitidas en televisión en Barbados, Brasil, Canadá, Jamaica y Nicaragua. Se describen los roles tradicionales y no tradicionales asignados en cada caso y el contenido del mensaje. Se dividen en tres grupos: cuñas desiguales, cuñas sensibles y cuñas transformadoras. Finalmente se entregan elementos para la reflexión y sugerencias. Se incluye el enlace para ver las cuñas en YouTube.
In response to the growing numbers of young people affected by HIV around the world, MTV (Music TV), the world's largest television network, has aired a global HIV prevention campaign since 1999, expanding it into a multicomponent campaign in 2002. Questions have been raised, however, about whether MTV is an appropriate channel for these messages, given its provocative content and its reach to those at the upper end of the socioeconomic scale. …
