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This working paper, based on the work of the Inter-Agency Working Group on Community Involvement in Adolescent Sexual and Reproductive Health, presents a framework that links community involvement interventions to desired adolescent health outcomes. The publication includes a set of social change indicators as well as several case studies that evaluate relevant programming.
The handbook focuses on how you can work with media to draw attention to any issues aiming at social change. It outlines many techniques that you can use to reach your audiences and to build an effective media campaign: creating a media plan, developing links to the media, responding to reporter's questions, and being aware of the pitfalls.