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Stigma has been identified as a complex, diverse and deeply rooted phenomenon that is dynamic in different cultural settings. As a collective social process rather than a mere reflection of an individual's subjective behaviour, it operates by producing and reproducing social structures of power, hierarchy, class and exclusion and by transforming difference (class, race, ethnicity, health status, sexual orientation and gender) into inequality. This document is a literature review about stigma in every sense of the word.
This content analysis, which was carried out over a twelve month period spanning January 1, 2002 to December 31, 2002 examines the manner in which the print and online media in the 13 countries report on HIV/AIDS. The main focus of the analyses is the treatment of stigmatisation and discrimination and whether writers adhere to journalistic ethics in their write-ups. It also covers the gender aspect in the coverage of HIV/AIDS and language use in the write-ups.